Impressions from Dreamforce 2025: The New Era of Artificial Intelligence with Agentic Enterprise

Salesforce's annual Dreamforce event is one of the tech world's largest gatherings. This year's Dreamforce 2025 made history as the event where Salesforce unveiled its most comprehensive AI vision to date.

This new era, defined by Salesforce CEO Marc Benioff as the "Agentic Enterprise," demonstrates that artificial intelligence is no longer merely a tool offering suggestions but rather an agent capable of making autonomous decisions and generating action in business processes.

As Ritmus, we participated in Dreamforce again this year. In this article, compiled from the detailed notes our team took during the event, you will find a brief but comprehensive summary of all the highlights.

Agentic Enterprise Is Much More Than Just a Suggestion

At Dreamforce 2025, Salesforce CEO Marc Benioff emphasized that artificial intelligence is no longer merely a tool offering advice but rather an "agent" actively involved in business processes.

According to Benioff, there are significant differences between AI systems developed for individual users and enterprise AI systems in terms of data security, governance, scalability, and reliability. Salesforce launched the "Agentic Enterprise" era in response to these differences.

In this new era, AI agents can make data-driven decisions and manage workflows autonomously. Human intuition and AI power combine to produce faster and more accurate results.

This transformation enables businesses to raise the bar in both speed and accuracy. For companies in Turkey, this approach opens a new chapter in their digital transformation journey. CRM systems will no longer be used solely for storing data, but rather for redesigning and automating processes.

A Next-Generation Workforce with Agentforce 360

Agentforce 360 ​​was, so to speak, the star of Dreamforce 2025. Powered by GPT-5 and Claude models, this system brings together humans, AI agents, and corporate data on a single platform.

Standing out with features such as hybrid reasoning, voice interaction, low-code development, multi-agent orchestration, and advanced traceability, this system combines human intuition with the analytical power of AI for complex tasks.

The result is a reduction in costs and a significant increase in operational efficiency. Salesforce has announced a 30-40% increase in operational efficiency in organizations using Agentforce 360.

Developing Applications Without Knowing How to Code is Possible with Agentforce Vibes

Another Salesforce technology highlighted at the event, Agentforce Vibes, offers features that will revolutionize the world of software development. With this technology, application development is becoming a process accessible not only to developers, but to anyone.

Agentforce Vibes enables application development using natural language commands. It detects errors and generates test scenarios with features like AI code analysis and test automation. It also offers full integration with VS Code and the Agentforce IDE.

As a result, development times are reduced by 60%, and even non-technical teams can quickly create applications. This enables businesses to deliver much faster and more flexible solutions to their customers.

Strategic Partnership with OpenAI: GPT-5 in Agentforce

One of the most notable announcements of Dreamforce 2025 was the Salesforce and OpenAI partnership. As part of this, GPT-5 is being integrated into the Agentforce platform.

This integration synchronizes sales, customer service, IT, and marketing processes within a single platform. Real-time data analysis allows for immediate action. Furthermore, the hybrid model, where human and artificial intelligence work together, enables smarter decision-making.

This collaboration facilitates access for organizations in Turkey to globally competitive AI infrastructures.

Agentforce Voice: Voice Interaction with Emotional Intelligence

Agentforce Voice, which can be briefly described as artificial intelligence with emotional intelligence and natural speaking abilities, offers innovations that will revolutionize customer service.

This system, capable of natural speaking in over 30 languages, including Turkish, stands out with its real-time transcription and CRM integration features. Call times are reduced by 40%, the first-time resolution rate reaches 90%, and customer satisfaction increases by 35%.

It is clear that this technology will reduce costs and increase efficiency for call centers and customer service.

AI-Driven Marketing: Agentforce Marketing and Data 360

Salesforce is redefining marketing processes with AI agents. Key solutions that will make life easier for marketing teams were announced at the event: Agentforce Marketing optimizes campaigns in real time, while Data 360 brings customer data from various sources together under one roof. This integration allows marketing teams to work with cleaner, more reliable, and more actionable data.

Furthermore, "Do Not Reply" emails are now a thing of the past. Every email becomes a two-way conversation, integrated with WhatsApp, SMS, and other channels. AI agents analyze the responses and automatically perform tasks like appointment scheduling, information sharing, and verification. In short, marketing is no longer just automated; it's intelligent, interactive, and fully data-driven.

The Proactive Era in IT Service Management

At Dreamforce 2025, Salesforce entered the IT Service Management (ITSM) space. ITSM is the process of planning, delivering, and managing technology services for organizations. The goal isn't just to solve technical problems; it's to make operations more efficient and user-centric.

Salesforce's new Slack-based ITSM solution, powered by artificial intelligence, transitions IT teams from reactive to proactive support. Systems are continuously monitored, potential problems are identified early, and solutions are automatically provided. Requests, approvals, and notifications are managed centrally, ensuring uninterrupted operations. This integration represents not only a productivity boost for IT teams but also a strategic transformation that ensures business continuity.

A Huge Move in Data Infrastructure: Informatica Acquisition

Given that data is the most important input for AI, the importance of using quality data for project success is undeniable. Data quality is now central not only to IT teams but to all business strategies.

Salesforce's $8 billion acquisition of Informatica further underscores this reality. Informatica's powerful data integration and governance technologies, combined with Salesforce Data Cloud, enable organizations to build a clean, secure, and manageable data infrastructure.

This will fuel AI models with more reliable data, making the outputs more accurate and meaningful. This initiative is considered a cornerstone of Salesforce's "trusted AI" vision.

Prepare for the Future with Salesforce Technologies

Dreamforce 2025 has once again proven that AI is at the heart of the business world. Agentic Enterprise is not just a vision; it's a practical reality today.

At Ritmus, we will continue to add value to our customers' digital transformation journeys by combining Salesforce innovations with local needs.

Contact us to learn about new Salesforce technologies and propel your business into the future.