Salesforce B2B Otomasyonu Pardot

With Pardot , Salesforce 's leading solution in B2B Marketing Automation, marketing teams can create a large number of leads that can turn into sales, and thus sales teams can reach more people and make sales quickly.

With Pardot, marketing employees can see the customer leads created on their home pages and their conversion to sales, as well as examine the campaigns planned under the marketing calendar and customer leads with high interaction, create personalized customer journeys based on their customers' interactions with the company to be shared with customer groups determined in the automation field, and detail the results obtained at each step. With the opportunities provided by Pardot for content creation, e-mail formats can be customized according to need, customer forms and routing pages to be included on the website can be created, marketing managers can monitor all these campaign performances according to the criteria they have determined and follow the results instantly.

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With the advantage of working on the Pardot platform, sales teams can see all past interactions of prospective customers with the company, such as participation in events, site visits, and e-mail reviews, thus providing a stronger and more result-oriented communication with the customer.

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For more resources, you can check out these articles:

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B2B Marketing Automation Pardot

Marketing Automation and Customer Journey

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Stay tuned to see more of what you can do in the world of Salesforce.